Hargrove Revamps Exhibits Department
Debuts New Team at Show with Image Obsession Campaign
February 28, 2013 – Hargrove, Inc., one of the largest trade show, event and exhibit companies in the U.S., will announce a newly restructured exhibits division at the upcoming Exhibitor 2013 show. Since Hargrove last attended the Exhibitor in 2006, it has experienced tremendous growth as a company and as a result, has expanded its in-house fabrication capabilities, graphics infrastructure and events expertise, bringing on individuals from the technology, museum and exhibit industries.
To promote its new exhibits department at the Exhibitor, Hargrove has created an "Image Obsession" campaign that will showcase its unique approach to exhibit design: that it can be fresh, creative and skillfully designed—all while staying on a budget. At the show, Hargrove will be joined by the creative team from AVI-SPI to highlight the seamless integration of Hargrove design and fabrication with the leading edge technology offered by AVI-SPI.
Hargrove will launch its Image Obsession campaign prior to the show, sending direct mail and creating image obsessed Pinterest boards, inviting show attendees to view the boards both prior to and at the Exhibitor. At the show, Hargrove’s booth will bring image obsession to life by utilizing new design styles and trends, integrating high-tech and low-tech visuals and working tools, such as built in touch screens, and will highlight the skills of its in-house exhibits team, designers and special event experts, offering personalized consulting sessions throughout the show.
Hargrove will be located at booth 1757 at the Exhibitor 2013.