Home Ownership Matters Bus Tour

What

National Association of Realtors Home Ownership Matters Bus Tour
Travels to 40 American cities and towns for a total of 20,000 miles.

Why?

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries. The Home Ownership Matters Bus Tour is an experiential public awareness campaign to promote the value of home ownership and build public awareness about policy decisions.

How Hargrove Helped

Designed graphic and wrapped the 45’ long motor coach
Designed and built exhibit components including stage set with backdrop and four interactive kiosks, banners and signage
Managed preplanning for NAR staff including: hotel reservations, staff meals, schedules, budget and communication
Coordinated each stop’s event including: activities, entertainment (celebrity Emcee and DJ), food and beverage, tenting, contests, prizes and staff 

Why It’s a Great Experience

The Home Ownership Matters Campaign is a national and integrated public awareness campaign with a goal of reaching millions of Americans. An integral part of the overall campaign, the bus tour takes the message directly to home buyers in an up close and compelling format.

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