DESTINATION CLEVELAND VIRTUAL EXHIBIT @ ASAE
Client: Destination Cleveland Event Type: Virtual Exhibit
When the ASAE Annual Meeting went virtual in 2020, Destination Cleveland—one of the event’s Alliance (Corporate) Partners—needed a digital domain and dynamic experience that would draw attention to their exhibit space in the virtual expo and engage attendees throughout the 3-day conference.
A sleek, user friendly digital experience rich with informative content and unique gamification.
Hargrove developed the virtual strategy behind the engagement and implemented gamifications used within the online exhibit. Based upon our ongoing relationship with the client, our exhibit specialists knew that Destination Cleveland had three major messages that needed to be conveyed throughout the conference: address the lack of destination travel to Cleveland; spread awareness about the Destination Cleveland CLEAN COMMITTED program, and acknowledge major upcoming events.
Engagement activities included: multiple ‘Lunch Break with The Land: Discover CLE;’ Mix It Up with Vitamix, and a cooking demo by Cleveland’s own chef and Food Network star Michael Symon.
The virtual exhibit was a huge success for our client, a non-profit convention and visitors bureau. More than 1,300 ASAE Annual Meeting registered attendees entered Destination Cleveland’s digital booth, with 35% of them visiting the digital domain multiple times.